This shopping mall staged an interactive drive-thru play on Zoom, the perfect pandemic era promotional event. It’s a cool media and marketing vignette.
Drive-Thru Murder Mystery on Zoom
“Since the health department allowed drive-ins, OTC created a Zoom ‘Dinner and a Murder’ event. Taking the basic drive-in concept up a notch, its duo of Janet Jerde (director) and Paige Jeschke (marketing manager) collaborated with The Murder Mystery Company of Michigan to develop a script and hired a dozen actors from across the country to perform the whodunit live online, with the intrigue coming to center viewers on-site on a 41-foot screen erected in the parking lot. That’s just part of the hair-raising story.
Guests who had pre-purchased their tickets could roll up to the center and park in front of the screen, order food and drinks from tenants restaurants, and then ease back into their seats, watch the action unfold, and try to solve the murder like investigators on a stakeout. According to OTC’s team, it communicated with the actors via Zoom while those present really got into the event’s theme and actively participated when prompted by honking their horns, flashing their car lights, using their blinkers, and texting the team who they thought had murdered the ‘movie’ victim, millionaire Sal Fie (get it?). The supporting tech gave the guests the impression that they were interacting with the actors directly, even though the OTC team was the intermediary-the performers could actually call out specific cars, incorporate team names that were texted in, and ‘see’ drivers react when they thought one of the suspects wasn’t telling the truth. “